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We don’t just do video; we know about video. Our experience means we have a wealth of expertise to call upon, and we look to impart that know how from time to time via our blog. You could say we offer up a few ‘kernels’ of truth. A pun that’s absolutely intended

How effective is video marketing on social media?


As social media continues to expand and develop, the content on social platforms has to follow suit. Users want to see different content from what they’ve seen previously and to be shown a more in depth version of basic posts. This is where the demand for video, on all social channels, comes into play.

A staggering 500 million people a day are watching videos on Facebook, while Instagram recently introduced 60 second videos across its platform and more than 5 billion video views are watched each day on Youtube. Consumers are immersed in a world where video is immediately accessible, and consequently the demand to watch it is ever increasing.

Recent figures show that a third of the time that people spend online is devoted to watching videos, which is why it’s so important that a business learns how to incorporate video into their marketing strategies on social media.

Snapchat, for example, is purely based on sending visual content out to its users and, as a result of this, a staggering ten billion videos are watched on the platform every single day. With its growth in popularity over recent years and with more than two billion* video views a day on the site, figures show just how important and responsive visual content really is as a marketing campaign.

Newship, a social media monitoring platform, recently discovered that the average engagements for video posts has increased by 53% on Instagram. The platform introduced video on its solely photo sharing app in 2013 and the demand for more moving content has only continued to grow. Businesses can now share video campaigns for up to 60 seconds, take live videos and even use Instagram stories for an insight into their brand.

With over 25 million business accounts worldwide all sharing strategic videos to market their products on this social platform alone, it’s no wonder that over 60% of people suggest they discover new products via it. The variety of video tools also allows brands to highlight all aspects of their company. The use of 60 second video posts, behind the scenes footage on stories and live updates, offers a broad range of ways to incorporate video marketing into your account.

Instagram’s sister company, Facebook, is no stranger to video either - generating an astounding 8 billion video views on a daily basis. Although the networking platform contains an array of content, video on the site has become a Facebook marketers biggest ally. Figures show that, video posts receive 135% greater organic reach than photos alone - an impressive stat.

Video has completely taken over Facebook users’ timelines, with the introduction of cover videos, profile videos and even 360° videos. Some major companies claim the app has been behind a 71% increase in sales, proving just how powerful a medium it can be. It’s why marketing within the platform is often regarded as vital. By providing up to date content, like video, you can help to spread brand awareness right across the channel.

However, where better to share your videos than a social platform that's solely designed for video sharing, and one that also reaches over 1 billion people a month? Youtube has a staggering amount of users that are all using the platform to watch creative content each day.

Owned by Google and currently standing as the second biggest search engine in the world, it’s no surprise that a recent study shows 75% of users visit a marketer's website after viewing a video on YouTube. Why? Users want to see engaging, aesthetic and interactive content when trusting a brand or a product - something YouTube allows you to create with ease.

Not only can you provide creative video content for your business, YouTube also offers several different ways to connect with your audience. Monitoring likes and views, leaving feedback and even subscribing to your channel are just a few of the ways that the site allows you to engage directly with your customer base. These features create a relationship with your viewers, allowing you to build a level of trust with them, which all helps to convince them to go that one step further and actually take up your product or service.

There really is no doubt that social media and video go hand-in-hand. In reflection of the facts and figures and the direction that social platforms have taken and continuing to take, it’s clear that users are demanding to see video. Whether it be for persuasive purposes, technical demonstrations or even a bit of behind the scenes, video marketing holds huge potential in the social world. If you’ve not already invested in video, there’s no better time to start than now, and no better way to showcase it than via social media.